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Thursday, February 18, 2010

More on Bourriaud, The Radicant

In these first few pages of The Radicant, Bourriard explores the fervent nature of the mass produced world we live in.He uncovers the unspoken truth about globalization in the world as well as in art, which has left me with these insights/ questions. How does one understand their true roots in this flattened world? If one can not identify the form from which it orginated, how can one tell whether it has altered from its original form? Have we replaced the sweet aromas, sentual flavors and visual pleasures of our world with "mass produced... Synthetic flavors" meant only for the eurocentric caucasion male? And in order to move away from this ideology, the Radicant must first identify and understand its exsisting ideology before it is able to "set its roots in motion" - pre-globalization, globalized and post-globalization identification needs to happen before we can transplant behaviors and move to someplace new.

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